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Formula Atlas
Parent's Choice Advantage Premium, Parent's Choice
Parent's Choice

Parent's Choice Advantage Premium

Stage 1 · US · skimmed-cow-milk

  • FDA Infant Formula Registration
  • WIC-Contracted (varies by state)
  • Soy

Verified · María López Botín

At a glance

Brand
Parent's Choice
Stage
1 (0–12 months)
Origin
US
Protein source
skimmed-cow-milk
Primary carbohydrate
lactose
DHA / ARA (per 100 ml)
11 mg / , mg
Certifications
FDA Infant Formula Registration, WIC-Contracted (varies by state)
Price (USD / tin)
$22.99(verified 2026-04-20)

Cost calculator

What does Parent's Choice Parent's Choice Advantage Premium actually cost?

Slide to your baby's age. Numbers reflect AAP-typical consumption with peak at 3–6 months and tapering after solid foods at 6 months.

03691215+

Daily intake

30 oz

Monthly cost

$133

Year-1 remaining

$1015

9 months

Compared at age 3mo

  • Parent's Choice Parent's Choice Advantage Premium$133/mo
  • Nutramigen Nutramigen Ready-to-Feed$57/mo$-76
  • Premibio Premibio Premilait Stage 1$161/mo+$28
  • Neocate Neocate Syneo Infant$737/mo+$604
Volume averages from AAP feeding guidance. Individual intake varies; budget projections are estimates, not prescriptions. Pricing as last verified on the SKU page.
Where Parent's Choice Advantage Premium sits among 74 standard formulas in the Atlas.

Compared against every other standard powder formula tracked in the Atlas. Position is not a verdict: more DHA is not automatically better, and a lower price is not automatically worse.

Data table
MetricThis formulaMedianRange
DHA (mg/100 ml)11.014.08.0–20.0
Protein (g/100 ml)1.401.401.25–2.50
Iron (mg/100 ml)1.201.000.50–2.00
Price (USD/oz)0.961.640.88–3.21

Fat blend composition

Palm oil supplies palmitic acid (~25% of breast-milk fatty acids). Whole-milk fat preserves natural sn-2 palmitate and MFGM; sn-2 palmitate (structured palm) addresses the position issue; standard palm + supplementary oils is the conventional EU-organic approach. See the palm oil explainer for the hierarchy.

  • Palm oil presentNo
  • Soy oil or lecithinYes

Red flags (per label)

  • Corn syrup solidsNo
  • MaltodextrinNo
  • CarrageenanNo
  • Synthetic beta-caroteneNo
  • GMO-derivedNo

Differentiators

  • Premium formulation at private-label price point (~half the cost of equivalent major brands)
  • 2'-FL HMO included, current-generation premium marker
  • GOS prebiotic
  • WIC-contracted in many US states (no-cost access for eligible families)
  • Perrigo-manufactured at Allegan, Michigan facility
  • One of few store-brand formulas matching major-brand Similac Pro-Advance / Enfamil NeuroPro premium features at private-label pricing
  • WIC coverage in many states makes this an accessible premium-feature formula for lower-income families

Ingredients (resolved)

  • skimmed-cow-milk
  • lactose
  • vegetable-oil-blend
  • safflower-oil
  • soybean-oil
  • coconut-oil
  • whey-protein-concentrate
  • gos
  • mortierella-alpina-oil
  • fish-oil
  • potassium-citrate
  • potassium-chloride
  • calcium-carbonate
  • calcium-phosphate
  • sodium-citrate
  • magnesium-chloride
  • choline
  • taurine
  • l-carnitine
  • iron-sulfate
  • zinc-sulfate
  • vitamin-c
  • inositol
  • niacin
  • pantothenic-acid
  • copper-sulfate
  • manganese-sulfate
  • vitamin-e
  • vitamin-a
  • thiamin
  • vitamin-b2-riboflavin
  • vitamin-b6
  • folic-acid
  • potassium-iodide
  • biotin
  • vitamin-k1
  • sodium-selenite
  • vitamin-d3
  • vitamin-b12

This site provides research and comparisons, not medical advice. Consult your pediatrician before changing your baby's formula.